Another Window to be opened?

Microsoft just announced last Monday that they will be launching their new Windows Mobile operating system somewhere in 2010 and they are calling it Windows Phone 7.  Reviews from PC World and other tech websites are saying that the OS is quite similar to Microsoft Zune's interface.  I haven't used a Zune before but by the looks of it it's quite attractive.  Many liked the Zune aside from the iPod but majority of users still prefer the iPod or iPhone.  I just hope that this new Microsoft OS is not only for the tech savvy but also for the ordinary mediocre users who hates being technical.  If they are able to do this than they may have an edge in the Mobile business like their PC Windows platform.  Apple's iPhone OS is still the best thing when it comes to usability, while Google's Android OS is best when it comes to the technicalities.  I hope that Microsoft can bridge that gap and give the masses a unique user experience.  To me it still depends on the user's preferences and not the makers.