Saturday, February 13, 2010

As they pronounced it -- "iPad"

I was never a fan of Apple products but I do appreciate their innovative ways both in technical and marketing.  Recently Steve introduced to us the new iPad as they call it (In Filipino it still sounds like an iPod).  I have reviewed their specifications and what amazed me is the battery life that they claim can last up to 10 hours of continuous use.  For me that is a breakthrough in mobile computing.  Although other companies claimed to have a battery life this long, like Dell, but despite the fact that it's a hybrid between a computer and a multimedia device you wouldn't expect something like this coming.  Most companies are souping up their devices with almost all the features that their devices can provide but the common problem is the same and that is the battery life.  I do not see much of a development in this area of Engineering but what I think that Steve did was that he removed some features that are major battery drainers like the Flash capability which he claims that is a very efficient battery drainer.  Although flash is widely used in the internet most especially video sites like Youtube and also game sites like Y8.com, I'm not sure what can we expect from this device. 

But I think that simplicity is King and I guess this is another general niche that Apple has entered and I have the feeling that they will dominate.  The way they design their devices is that they thought of it thoroughly that everybody, and I mean anybody who would get hold of it don't need to be a rocket scientist to operate it and perform what it's intended to do.

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